Starbucks
Holiday 24
Encouraging holiday connection through cozy, shimmering photography, whimsical paid creative, and a Yorkdale tree that is Merrier Together.
My contributions to this project include:
- Art direction for the Oat Nog photoshoot
- Development of the season's visual identity
- Storyboard design and creative direction of motion designers
- Design of paid digital and social content, organic social content, and OOH
- Concept development and design for the Yorkdale sponsored holiday tree, including copywriting, ornament design, and vinyl fencing design
Agency: Public Office
Senior Designer: Allen Lee
Photographer: Kate Ince
Animation: Hugo Brochard-Fournel, Louis Robert
